Privacy Policy

This privacy policy sets out how Back2 uses and protects any information that you give Back2 when you use this website. Back2 is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Back2 may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. Should you not agree with our Terms and Privacy Policy, you should stop using the website immediately.

Our contact details

Name: Back2 International

Address: 40 Half Moon Crescent, London, N1 0TJ

Phone Number: 0207 935 0351

E-mail: [email protected]

Published on 01/08/2022

The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers – Name, username, gender, height, weight
  • Business identifiers (if applicable) – Business name, address, VAT number
  • Contact Information – Email, telephone numbers, billing and shipping address
  • Payment information – Credit or debit card, bank accounts
  • Transactional details – details of payment, items purchased from us
  • Technical data – IP address, browser type, device used, location, information on how you use our website (pages viewed, time and clicks)

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • Complying with legal requirements
  • We may use the information to improve our products and services.
  • If you have opted in, we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • If you have opted in, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
  • Google Ads and tailored remarketing - This allows us to create targeted advertising campaigns to reach specific demographics or interests based on your interactions with The information gathered through cookies is used to personalize and optimize your experience on our website, as well as to deliver more relevant advertising content. This may include tailored promotions, recommendations, and advertisements. It also enables us to analyze website traffic patterns and user behavior, which helps us refine our marketing strategies and enhance the overall performance of our platform.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Administrative and business purposes (registering as new customer, orders processed through website, manage payments and charges, delivery appointments, subscribing to our newsletter)
  • Improvements to our website, business and products/services
  • Deliver relevant contents and advertisement
  • Where we need to comply with a legal obligation

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Our suppliers/manufacturers
  • Analytics and advertising providers such as, but not limited to, Google Analytics, Google Ads
  • Search engine providers such as, but not limited to, Google and Bing
  • Our payment gateway providers such as, but not limited to, Worldpay, Paypal
  • Other Third Party vendors we may sell our products on (eBay and Amazon)
  • Social media platforms we may use such as, but not limited to, Facebook

You can view how Google uses your personal data via Googles Terms and Conditions.

We may share this information with the following sources:

  • Our supplier/manufacturer for delivery purposes and to provide a better product/service
  • Our payment gateway providers for transactions purposes
  • Third parties delivery companies such as Parcelforce, APC, Royal Mail
  • HM Revenue & Customs

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting [email protected] or 020 7935 0351

(b) We have a contractual obligation.

(c) We have a legal obligation.

(d) We have a legitimate interest.

How we store your personal information

Your information is securely stored on our accounting systems (Method and Quickbooks) and payment gateway (Worldpay).

We keep the name, address, emails, and telephone numbers for as long as we feel that we have fulfilled or satisfied the purpose. This may include warranty purposes, returning orders, accounting, tax and legal requirements. The general period is usually 12 years.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Upon your first visit to our website, a notification will appear and you will be given the option to accept our use of cookies. Your continued navigation of our websites constitutes acceptance of our cookies.

Most web browsers automatically accept cookies, but you can usually modify your browser settings to automatically decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at [email protected], 020 7935 0351 or 40 Half Moon Crescent, London, N1 0TJ if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at:

Back2 International

40 Half Moon Crescent, London, N1 0TJ

Tel: 020 7935 0351

Email: [email protected]


You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

Download the PDF version to read the complete policy and the list of cookies used on our website.